Compare it, for example, with a Whatsapp Mobile Number List license plate. The license plate itself doesn't say much. But as soon as you know whose name it is, that license plate has also become personal data. It is then no longer just a number, but you know who the number belongs to. Following IAB, a TC String is not personal data, as it is Whatsapp Mobile Number List just a string of characters. The Belgian Data Protection Authority therefore thinks otherwise, because of the link to the IP address and a cookie. Consent is missing If personal data is processed or collected information, such as preferences, is linked to other personal data, permission Whatsapp Mobile Number List is sometimes required. IAB believed that it was allowed to process the personal data on the basis of its legitimate interest.
Sometimes it is indeed the case that you Whatsapp Mobile Number List can make a balancing of interests, in which you weigh the privacy interests against the marketing interests. Sometimes it is possible to process personal data for marketing on this basis. Also read: Online marketing without third party cookies: this is how you Whatsapp Mobile Number List approach it But in this case, personal data is processed, enriched and further shared with the advertisers on a large scale. This is not allowed on the basis of legitimate interest. This required permission. But it was never asked. IAB did not inform sufficiently In addition, IAB did not Whatsapp Mobile Number List provide sufficient information about the personal data being processed and with whom it was all shared.
Some information was provided, but so Whatsapp Mobile Number List vague that an average visitor couldn't understand what data was being processed and who it would be shared with or what would happen to the data next. Even if IAB had asked for permission, the information provision was so poor that the permission would still not be valid. Anyone Whatsapp Mobile Number List who used IAB must delete data IAB was fined 250,000 and is no longer allowed to operate in this way. IAB will appeal against this. But in the meantime, data collected by advertisers who used the IAB services must destroy all personal data they have processed, because they Whatsapp Mobile Number List have obtained it illegally. For the time being, websites cannot use the IAB cookie pop-up.