So, you’ve finished building a website and it’s now online, but did you really believe your job as a UX designer was done?
Even though every designer and developer hopes for a smooth experience at launch, this isn’t always the case.
There will always be errors here and there, and the time will come when site
That’s why, when it comes to obtaining solid sources of real-time data, the vast majority of digital marketers head straight to Google Analytics for insights and suggestions on how to improve their site. However, as a UX designer, you must look at specific metrics to determine which areas require improvement.
How can Google analytics help you with UX Design?
As you may be aware, Google Analytics is a free tool provided by Google that provides in-depth information about your website. Google Analytics, for example, allows you to observe which links users are clicking and which sections of your site they are leaving. You’ll also be able to observe how well your website is functioning.
So, without further ado, here are the six metrics and insights that can help you improve your UX design
The Google Analytics event tracking tool is great for evaluating the user-friendliness of your website’s connections.
Furthermore, according to Google Analytics, events on a webpage are independent measurable interactions with content.
This is particularly useful for tracking video views, ad clicks, pop-ups, flash components, and downloads. And, based on the results of your site’s testing, you can make minor adjustments to the design and repeat the process.
Pages customer retention/ Session duration
Your average session duration is the amount of time it takes a user to complete a series of interactions on your website within a specified time window.
The total duration of GA sessions (in seconds) divided by the total number of GA sessions within the same time period yields the average session duration.
Analyzing this aspect of user interaction is crucial for websites or blogging sites that have extensive forms to fill out.
In simple terms, bounce rate refers to the percentage of visitors who came to your site but left right away (or bounced) without accomplishing anything. To put it another way, they didn’t consider clicking any internal links, scrolling the menu, or responding to the CTA, among other options.
A higher bounce rate also means: – Your visitors didn’t find what they were looking for on your site?
They quickly grabbed or discovered what they wanted and left.
Because nothing on the page fascinates them or holds their attention long enough to keep them on the page in the two previous instances, you need to improve homepage quality.
If the goal of the website is to inform or report on the latest news, then high bounce rates aren’t necessarily a bad thing.
Insights on the audience
One of the most useful pieces of data a UX designer can get is audience information from Google Analytics. For starters, this report provides a breakdown of who your user is. Audience insights detail information such as interest, geography, demographics, devices used, user recency, frequency, and length of engagement, among other things.
Take, for example, how audience data may assist UX designers.
Location-based- If you discover that your primary target market comes from a country or region where English is a second language, you may be able to provide translations or publish material in their native language using geo-location targeting.
Time-of-the-day-based: The majority of your visitors arrive at midnight. You might also provide users a night mode version of the app or website, similar to what Reddit did.
Demographic-based- Data will allow you to experiment with how the material is presented on the homepage or landing page based on information about your audience’s gender, interests, and age.
Behavioral data found in behavior flow is a valuable metric that allows you to peek in on the actual journey that your users take from the moment they land on your website right down to how they explored and if they converted.
You can utilize behavioral data to learn about
Your user’s landing page
They went to other pages on the site to see if they were new or returning visitors.
Which page or section of the website do they spend the most time on
Which CTAs or links do they find most appealing?
Whether or not they converted
Your site’s number of page views is the best technique for assessing user engagement. Technically, the higher the number of page views on your website, the more engaged your target viewers is with it. Keep in mind, however, that this is not always the case.
There are a number of things that need to be tweaked…
This could be a confusing navigation system, a site with a plethora of options that end up being confusing, or a call-to-action that isn’t immediately evident to users.
Marketers have long been involved with Google Analytics. It does, however, contain a wealth of information for the website’s creators. If you haven’t used this tool yet, we encourage you to do so right away!
It is advisable that you take the assistance of a professional web design company when it comes to improving the website user experience. We at Stellar Digital have an experienced team of professionals to help out with your project. Just visit stellardigital.in and check out our mobile app development, web design and development and digital marketing services.