So, you’ve finished building a website and it’s now online, but did you really believe your job as a UX designer was done?
Even though every designer and developer hopes for a smooth experience at launch, this isn’t always the case.
There will always be errors here and there, and the time will come when site
That’s why, when it comes to obtaining solid sources of real-time data, the vast majority of digital marketers head straight to Google Analytics for insights and suggestions on how to improve their site. However, as a UX designer, you must look at specific metrics to determine which areas require improvement.
How can Google analytics help you with UX Design?
As you may be aware, Google Analytics is a free tool provided by Google that provides in-depth information about your website. Google Analytics, for example, allows you to observe which links users are clicking and which sections of your site they are leaving. You’ll also be able to observe how well your website is functioning.
So, without further ado, here are the six metrics and insights that can help you improve your UX design
Event tracking
The Google Analytics event tracking tool is great for evaluating the user-friendliness of your website’s connections.
Furthermore, according to Google Analytics, events on a webpage are independent measurable interactions with content.
This is particularly useful for tracking video views, ad clicks, pop-ups, flash components, and downloads. And, based on the results of your site’s testing, you can make minor adjustments to the design and repeat the process.
Pages customer retention/ Session duration
Your average session duration is the amount of time it takes a user to complete a series of interactions on your website within a specified time window.
The total duration of GA sessions (in seconds) divided by the total number of GA sessions within the same time period yields the average session duration.
Analyzing this aspect of user interaction is crucial for websites or blogging sites that have extensive forms to fill out.